Since Denim Day began in 1995, participants have raised more than $96 million to help save lives from breast cancer. At the end of 2015, Lee® Jeans gifted the Denim Day® campaign to the American Cancer Society, and it remains a participating company. The retitled campaign launched in July 2016 and successfully raised more than $1.3 million. Funds raised were distributed in three ways: 1. Breast cancer research, 2. Hope Lodge, 3. CHANGE Grants
We want the public to know that their support of Denim Day allows the American Cancer Society to provide 24/7 phone support, places to stay during treatment, and even just a hand to hold for people diagnosed with breast cancer (through their volunteer Reach To Recovery program). Your donations also fund groundbreaking breast cancer research, and free or low-cost screenings for women who otherwise might never get a mammogram.
Riverside Metro Auto Group celebrates in our own special way by allowing employees to donate to wear denim during our Days of Denim Week, we also set up a team page and allow customers to donate on their Repair Order. All proceeds are donated to the American Cancer Society. Denim Day can be celebrated any day in October, National Breast Cancer Awareness Month, or every Friday in October can be Denim Day!